Nokia Strategy Summit: Lumia portfolio gains momentum in India

Nokia Strategy Summit

We are in Goa, the beautiful beach state in W Bharat, for the 6th edition of the almanac Nokia Strategy Tiptop. Apart from the dominicus and sand, it'due south been a height of nostalgia (last summit before the Microsoft acquisition), a reflection on a successful 2022, and way forward for 2022.

Lumia Portfolio

2013 saw the launch of full portfolio of Windows Telephone 8 devices in India – Nokia Lumia 920, Nokia Lumia 820, Nokia Lumia 720, Nokia Lumia 620, Nokia Lumia 520, Nokia Lumia 925, Nokia Lumia 625, and Nokia Lumia 1020. Phew! That'southward a range of devices at every price-point from INR 10,000 to INR 50,000 (in the neighborhood of $160 to $800 USD).

That did interpret to skilful volumes. According to IDC, few months back, Windows Phone became the 2nd largest Bone in India with Nokia Lumia bookkeeping for over 90% marketplace share of it. Nokia Lumia 520, the most affordable Nokia Lumia device, emerged as the superstar. Non just in India, the 520 is the largest selling sub-$199 phone in the world!

"2013 has been a expert yr for Nokia Lumia in India. We launched 9 new devices in the market place this yr and clearly, each device has resonated well with consumers. With the launch of the two new in January 2022, nosotros are confident that more and more people will switch to Lumia."

- P Balaji, Vice President & Managing Manager, Nokia Bharat

New Lumia Devices

While Nokia Lumia 1520 was announced before this week and available in stores already, at the Summit, Nokia announced that the other 6-inch phablet – Nokia Lumia 1320 – would be launched in the get-go one-half of January 2022. The 1320 will be available in orange, yellow, white, and black. Expected price? Well, somebody at Nokia said 1320 is half the price of 1520, so INR 25,000 (only over $400 USD) might be a proficient estimate.

Building on the huge success of the affordable Nokia Lumia 520, the next variant of the aforementioned – Nokia Lumia 525 will also start selling in the country in the commencement half of January 2022. The 525 will be bachelor in gloss orange, white, yellow, and matte black and with changeable shells.

"The Lumia 525 follows on the heels of its hugely successful predecessor, the Lumia 520, which has been a neat success story for our Windows Telephone 8 portfolio since its launch earlier this year. The Nokia Lumia 525 will expand our reach, bringing high finish Lumia experiences to many more consumers at an affordable price."

- Vipul Mehrotra, Managing director-Smart Devices, Nokia-IMEA

Exclusive Experiences

Nokia Strategy Summit

Apart from the devices, a key offering of Nokia is the exclusive experiences like Nokia MixRadio and location services from HERE.

Nokia MixRadio provides ad-costless music streaming on Nokia Lumia devices. With over 10 million songs and half a billion downloads, Nokia MixRadio is the number one music streaming service in Republic of india.

There has been tremendous growth in map information from India for Hither Maps. At the moment, Hither maps over two.02 meg kilometers of route network beyond 6400 cities in India. The Hither team has also added indoor coverage for nearly 200 malls in Republic of india and HERE Transit features eleven Indian cities now.

Growth in Enterprise

2013 too saw the Nokia Lumia portfolio gaining acceptance and share in the Indian enterprise segment, as organizations switched to Windows Phone proposition from their traditional enterprise mobility.

In the last two years, more 400 enterprise including GMR Group, Tech Mahindra, Ibis Hotels, Deloitte, KPIT, Qualcomm, Emerson, CGI Info Systems, Trilegal, and Eureka Forbes, amongst others, have opted for the Windows Phone based Lumia portfolio. Most of the customers opt for Nokia Lumia 520 and Nokia Lumia 720. Nokia is adding more than than 20 new customers every month in Republic of india - organizations that are function of the Business Today Top one thousand corporations.

The Lumia range offers a lower total toll of ownership (TCO) for services like email and the Microsoft Office suite and offered tighter seamless integration and Enterprise form security on the mobile device.

"Enterprise is a big segment for smartphones and we are seeing stiff traction in information technology globally and in Bharat. With shrinking IT budgets, CIOs are increasingly looking for simple standardized direct access solutions that connect with existing enterprise solutions without any additional investments and complexity in middleware. Windows Phone platform offers strong benefits and Nokia Lumia is at the forefront of bringing it to organizations. The Lumia portfolio allows them the flexibility of mobilizing a greater office of their workforce."

- Raghuvesh Sarup, Director-Sales, Nokia India

Closing Note

Nokia Republic of india has an interesting year alee of them. In 2022, growing developer, marketing, and ecosystem partnerships have fuelled sales growth and furtherance of brand 'Lumia'. The next year might merely be the twelvemonth when Nokia Lumia with Windows Phone turns the corner. It's a challenging yr with the impending acquisition by Microsoft, and I hope the force exist with them!

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